Finding the Maxim Story’s Hidden Treasures
While working as a temporary contingent editor at Maxim Integrated, I quickly realized that the founding story of the company was a hidden treasure. As a frequent book author and ghost writer, my antennae are always up for great stories. After reading and viewing snippets of the founding tales of the driven, brilliant and genius founders making their mark during the company’s turbulent early days, I decided to make a book proposal.
On my last contract day before leaving Maxim, I emailed the CEO, Tunç Doluca, my thoughts about a book called “Maximum Impact.” After connecting with Tunç, it became apparent that we were on the same page. I learned that for years he had wanted to have a book written to document the company’s historic Silicon Valley tale. Serendipitously, I reached out to him at the time he was realizing that this valuable story had to be told before it was forgotten. Quickly, we agreed that the founding and growth of Maxim, along with its dynamic business principles, could provide the material for a great book.
However, to my delight, Tunç emphasized that he didn’t want just another run-of-the-mill business tome. This book would document the wild adventures of the ingenious characters that have made Maxim a significant player in Silicon Valley and the tech world. It would be a legacy project, one that would share the story of forerunners and innovators of the analog industry.
Little did I realize, with my limited knowledge of the founding, just how unforgettable the unfolding company story would become. Once Tunç and I agreed to proceed with the project, I embarked on what would become a 21-month research, writing and publishing journey. The research leg involved 18 multi-hour-long interviews with Maxim founders and those related to the early days of this groundbreaking startup. In the end, I accumulated at least a thousand pages of transcripts and research material, while learning countless significant lessons about the pioneers of Maxim.
Here are a few of them.
The words by founding executive, Steve Combs, spoken to Jack after a large Maxim family day sum it all up: “… this is fantastic. Look at all these families that we have affected.”
About Kevin Paterson
For more than 20 years, Kevin Paterson has worked as a newspaper, magazine, and book writer and editor. He has also worked as an English teacher and professional coach. Throughout his life, Kevin has cultivated an eye for fascinating and significant stories and has learned how to unveil those stories in ways that engage, impact and influence readers.